Archive for the “Advertising” category
How to Win Every Advertising Award in 2010
by Scott Esdaile on November 10, 2010
A lip-dub, hipster-only flashmob using a crowd-sourced, 8-bit mashup of an OK Go soundtrack that incorporates projection mapping of zombies and cats on boats, no… on horses, no… on unicorns, and stop motion animation while shot in tilt-shift on an (…)
This Is Not An Idea
by Scott Esdaile on October 17, 2010
Digital is not an idea. Social Media is not an idea. Technology is not an idea. Yes, everyday there are new and innovative ways we can execute our work, but let’s not get totally caught up with the shiny objects (…)
Why Strategists should be like Jazz Musicians
by Scott Esdaile on October 17, 2010
A few days ago I read an article on how planners and strategy types can thrive in large agencies – with one particular analogy standing out for me: Rather than being guitar soloists in the spotlight, planners should strive to (…)
The campaign your campaign could smell like
by Scott Esdaile on July 23, 2010
Late last week, Old Spice took the social media and online advertising blogospheres by storm when they created 185 personalised videos in response to comments on Twitter, Facebook, and YouTube – in what was a fantastic extension of their already (…)
Going Lo-Fi with Lotso
by Scott Esdaile on May 14, 2010
Like practically everyone else, I trundled along to the local cinemas a few months back to see what all the fuss was about with the then-released Avatar in whizz-bang 3D. But unlike most people, the part I remembered most about (…)