Archive for the “Ideas and Thoughts” category
The Gig Guide: Some Advice for Punters
by Scott Esdaile on November 4, 2011
A small rant. Seriously. Beats two and four. Two and four. Got it? But what are you doing clapping along anyway? You’re only going to get out of time – forcing the drummer to bust out some Gloria Estefan-inspired dropping (…)
Skills No Longer Needed To Pay The Bills
by Scott Esdaile on July 14, 2011
There’s a saying that it takes 10,000 hours to achieve mastery in a certain field. Which equates to playing a lot of notes on an instrument, hitting a lot of balls on a tennis court, or many hours immersing yourself (…)
Keys, Wallet, Phone… in a Phone
by Scott Esdaile on June 9, 2011
With Google’s announcement of their game-changing Google Wallet two weeks back, I watched Apple’s announcements yesterday with interest to see how they’d reply to the challenge – potentially by unveiling an iPhone 5 with near field communcation (NFC) technology built in to (…)
Radvertising and Other Buzzwords
by Scott Esdaile on February 17, 2011
I love a good buzzword. It’s the way they tingle in the ear and sparkle in the mind. Especially when combined into a delicious, buzzword-laden mixed salad. Like the following gem from this tongue-firmly-in-cheek site: Brand-scaping the social ludosphere with (…)
How to Win Every Advertising Award in 2010
by Scott Esdaile on November 10, 2010
A lip-dub, hipster-only flashmob using a crowd-sourced, 8-bit mashup of an OK Go soundtrack that incorporates projection mapping of zombies and cats on boats, no… on horses, no… on unicorns, and stop motion animation while shot in tilt-shift on an (…)
This Is Not An Idea
by Scott Esdaile on October 17, 2010
Digital is not an idea. Social Media is not an idea. Technology is not an idea. Yes, everyday there are new and innovative ways we can execute our work, but let’s not get totally caught up with the shiny objects (…)
Why Strategists should be like Jazz Musicians
by Scott Esdaile on October 17, 2010
A few days ago I read an article on how planners and strategy types can thrive in large agencies – with one particular analogy standing out for me: Rather than being guitar soloists in the spotlight, planners should strive to (…)
No comment
by Scott Esdaile on August 4, 2010
Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you (…)
Groceries 2.0
by Scott Esdaile on July 30, 2010
It was a busy time in our household last weekend, with neither of us having a chance to get to the local supermarket for groceries. But faced with a return to student-style cooking (like everyone’s favourite – rice with cheese (…)
Read for Speed
by Scott Esdaile on July 15, 2010
So, how about that iPad, hey? Have you got one yet? Me – no. Sure they’re the raddest thing since BMX racing, but I just can’t find a legitimate reason to buy one yet. “But what about for reading ebooks?” one geek-chic (…)