Archive for the “Interactive and Digital” category
NFC. WTF?
by Scott Esdaile on June 23, 2011
NFC. No, it’s not the Global Financial Crisis on a Noosa-specific level. No, it’s not the Nanango Football Club. It’s ‘Near Field Communications’ and it sounds like it’s going to open some doors to innovative radness. While I’m sure the (…)
Keys, Wallet, Phone… in a Phone
by Scott Esdaile on June 9, 2011
With Google’s announcement of their game-changing Google Wallet two weeks back, I watched Apple’s announcements yesterday with interest to see how they’d reply to the challenge – potentially by unveiling an iPhone 5 with near field communcation (NFC) technology built in to (…)
This Is Not An Idea
by Scott Esdaile on October 17, 2010
Digital is not an idea. Social Media is not an idea. Technology is not an idea. Yes, everyday there are new and innovative ways we can execute our work, but let’s not get totally caught up with the shiny objects (…)
No comment
by Scott Esdaile on August 4, 2010
Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you (…)
Groceries 2.0
by Scott Esdaile on July 30, 2010
It was a busy time in our household last weekend, with neither of us having a chance to get to the local supermarket for groceries. But faced with a return to student-style cooking (like everyone’s favourite – rice with cheese (…)
The campaign your campaign could smell like
by Scott Esdaile on July 23, 2010
Late last week, Old Spice took the social media and online advertising blogospheres by storm when they created 185 personalised videos in response to comments on Twitter, Facebook, and YouTube – in what was a fantastic extension of their already (…)
Read for Speed
by Scott Esdaile on July 15, 2010
So, how about that iPad, hey? Have you got one yet? Me – no. Sure they’re the raddest thing since BMX racing, but I just can’t find a legitimate reason to buy one yet. “But what about for reading ebooks?” one geek-chic (…)
Google scores early World Cup win
by Scott Esdaile on June 10, 2010
We often talk about the idea of ‘delighters’ with clients – that little thing a brand or product can do that puts a smile in the mind and does wonders for positive brand positioning. Well I came across one from (…)
Going Lo-Fi with Lotso
by Scott Esdaile on May 14, 2010
Like practically everyone else, I trundled along to the local cinemas a few months back to see what all the fuss was about with the then-released Avatar in whizz-bang 3D. But unlike most people, the part I remembered most about (…)
Why don’t we ride zebras?
by Scott Esdaile on April 16, 2010
‘Twas the summer of 2009 (at least to my memory) when Google rolled out predictive text in their search box – a feature which I seem to have a love/hate relationship with depending on how accurate the results are, or (…)