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I’ve been fortunate enough to pick up a Gold, 2 Silver and 3 Bronze at the last two BADC awards, as well as 2 AIMIA National Finalists in 2011.
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The Devil Wants To Be Your Friend
To promote the Queensland Theatre Company’s performance of ‘Faustus’ and to attract a younger theatre audience, we invited people to become friends with the Devil on Facebook and then trade something with him for their chance to win tickets to the opening night.
Campaign summary
Facebook page landing screen
Facebook page
Facebook entry page 'contract' - burned up on submission
Created a Devil character to interact with users on Facebook
Client: Queensland Theatre Company
Role: Creative Concept, Copywriting, Digital Strategy, Social Media Implementation
Awards: Gold, Silver and Bronze at 2011 BADC Awards
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TweePR
To promote QUT’s online Masters of Business (Public Relations) Degree to PR practitioners looking to upgrade their qualifications, we wanted to create something a little more interesting than just the one-off ads in industry press that the client had briefed in. Or in other words, I stole this brief from the Media department.
By tapping into the competitive nature of the PR industry and the way in which they had embraced Twitter, TweePR was created to aggregate, in real-time, the collective thoughts from Australia’s Top 100 PR specialists on Twitter.
Extra PR-industry buzz was achieved by launching TweePR at the Public Relations Institute of Australia (PRIA) National Conference in 2009, with the constantly-updating Top 100 ranking list proving to be the catalyst for many self-promotional messages, blog posts and industry commentary, while also generating many enquiries from PR practitioners asking if they could be added to the list.
Client: Queensland University of Technology
Role: Creative Concept, Copywriting, Digital Strategy, Social Media Implementation, Technical Development
Awards: AIMIA Awards 2011 Finalist x 2, Bronze at 2010 BADC Awards
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Sunny for PM
This campaign grew out of the insight that many Australians weren’t really fussed on either Julia Gillard or Tony Abbott to win the 2010 Federal election, and at the beginning of the campaign, Sunny the Egg had more Facebook fans than either of them. It was time for a new alternative.
Started with a press ad in the election section of The Australian
Facebook landing page
Facebook landing page - continued
Spoof of the Great Debate. While looking back, we could have edited it a little tighter, we managed to get this turned around and spreading online within a few hours of the actual debate taking place.
Every good political campaign needs a jingle. And what better campaign song to pay tribute to than Gough Whitlam’s It’s Time from 1972.
With Brooke, Anthony and Sunny. Unfortunately there was no network interest in our suggested kids afternoon TV series to rival Humphrey B Bear, Fat Cat, Dorothy the Dinosaur...
In addition to this campaign (and other Facebook-based campaigns and activity for clients like Wallace Bishop and Donut King), I wrote almost all of the status updates and daily interactions for the Sunny the Egg Facebook community from January 2010 to July 2011. So much cheesy wordplay, I know, but it was an open brief and a lot of fun. Feel free to have a trawl back through time.
Client: Sunny Queen Eggs
Role: Creative Concept, Copywriting, Photography, Cheesy Lyrics, Backing Vocals, Social Media Implementation
Awards: Finalist at 2010 BADC Awards
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Sunny on Chatroulette
Remember when Chatroulette was the hottest thing around? No? Well back while it was still the raddest place to be online, we took Sunny the Egg on there to see what would happen. Mostly as an exercise in responding rapidly to topical trends. And to freak out a lot of naked dudes. Oh yes, did we freak them out.
Client: Sunny Queen Eggs
Role: Creative Concept, Copywriting
Awards: Bronze at 2010 BADC Awards
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QUT Living Prospectus
An idea to make the printed course booklets a richer experience for prospective students by bringing the pages ‘to life’ via linked videos. Watch the demo video.
Client: Queensland University of Technology
Role: Creative Concept and Strategy
Awards: Silver at 2011 BADC Awards
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Vitamin Me Quiz
A digital extension of Tourism Queensland’s positioning statement of ‘Queensland, the world’s richest source of Vitamin Me’ – generating awareness and data capture.
Essentially a simple little quiz for users to self-assess their ‘Vitamin Me’ levels. Working within pretty tight brand guidelines and the formulaic style of the quiz, I reckon the copy’s pretty tidy. But then, I would say that.
Client: Tourism Queensland
Role: Copywriter
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Haappy Diary
A Facebook-based campaign to drive new fans and promote the Vaalia ‘two-week trial’. Watch the demo video.
Client: Parmalat Vaalia
Role: Copywriting, Interaction Design
Awards: Finalist at 2011 BADC Awards
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My favourite Facebook comment from a brand
Who knew people would be so passionate about their two-minute noodles.
Client: Trident MIGS Noodles
Role: Copywriter
Awards: Self-satisfaction and astonishment at getting client approval to publish, with no changes.
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AWARD School – TV Brief
Response to the TV brief for the Kia Cadenza. Was the only TV idea ‘on the wall’ for Queensland.
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